Reliance Industries Limited (RIL) chairman Mukesh Ambani on Thursday dedicated the much-anticipated Reliance Jio 4G services to the nation and called it an effort to fulfill the Digital India dream of Prime Minister Narendra Modi which will force the country’s top operators to rethink their tariff. Their goal is to acquire 100 million customers as soon as possible. The 4G VoLTE service, even in its beta phase has been generating a lot of user interest across the country and millions of people have already bought the Reliance Jio SIM for the free data during the trial period.
Reliance Jio services have been on a trial run for a few months now, initially being limited to employees and then to those buying a Lyf smartphone from the company. From September 5, everyone will be able to access the service, which will still be free till the end of the year. Voice calls, meanwhile, will never be charged on the Jio service. The data rates are also cheapest in the world, he said, announcing tariffs starting Rs 50 per GB or 5 paise per MB. The entire bouquet of apps will also be free till end of 2017.
Over the past week or so, Reliance Jio has opened service up to people owning devices from most brands selling in India. The services are free for the first 90 days and that has been a huge driver for the adoption along with the high Internet speeds in the relatively new network.
Network: Most service providers have infrastructure for voice, not data. They have had to retrofit, have had to push an unnatural act. There is one language spoken on Jio, the language of the Internet: IP. The all IP design makes Jio the most extensive and future-proof in the world. Jio is a data strong network, built for the Internet from the ground up. Will cover 90 per cent of India’s population by March 2017. Only 4G on Jio network. Largest only 4G network in the world today. Largest VoLTE network in the world. Jio is future ready and can be easily upgraded to support even more data. We can transform India from a high price data market to one with the lowest data rates anywhere in the world.
Devices: More 70 per cent of all smartphones in India are 4G LTE. Ambani announced new Lyf devices with prices starting at Rs 2,999 and going up to Rs 5,999. 4G LTE JioFi router at 1,999. Ensured that entry price for using the network will be low for Indians.
Content: Jio TV will offer access to 300 plus channels. Jio Cinema will have a library of 6000 movies and 1,00,000 episodes of TV shows. Jio music as 10 million songs. Jio Money allows you to go cashless. Apps will be free for all users till December 2017.
Services: Redesigned sign up process which will roll out in Delhi and Mumbai today. Rest of India within six weeks. Capacity to acquire a million users a day. Want to make onboarding experience as simple as possible. E-KYC will give you a working connection with Aadhar card in just 15 minutes.
Tariffs: Have always put customer first. Jio tariffs are built on three principles.
Customer should pay for only one service — voice or data. So all voice calls will be absolutely free. No roaming charges across India.
Data must be affordable: Jio will have a base rate which is 1/10th of market rates. 5 paise per MB, or Rs 50 per GB. More you use, the cheaper it gets. “Absolutely the lowest rates all over the world.”
Pricing structure should be simple so just 10 tariff plans. No blackout dates.